The 5 best digital marketong courses onmine+ best platforms+ best teachers+best cost+ best reviews+ best content+ 2021 beginner digital marketing courses

Top 5 Digital Marketing Courses in 2021 : Beginner selection

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Digital marketing is among the fastest-growing and changing industries nowadays. Professionals are constantly running after the latest trends and techniques to remain highly competitive in the digital sector, especially given the extraordinary number of current online requests and searches. That number has peaked due to the coronavirus, with a lot of consumers looking to satisfy their needs online. As a result, businesses have shifted to online channels to accomplish business continuity and reach their clients. 

According to a worldwide Statista report, the global digital population has reached 4.66 billion active internet users, as of January 2021.

This is to show that digital expertise is now crucial, which leads us to our topic: e-learning. Whether you’re an entrepreneur or business owner, a freelancer in the making, a student, or an aspiring marketer, you’re going to need digital marketing skills, which you’ll acquire in 2 main ways: learning and experience. 

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
― Dr. Seuss

In this article, we cover the learning part: here is our pick for the best digital marketing courses to get you started!

Overview

But before we dive in, let us briefly clarify the criteria we considered to pick the following selection.

Criteria of choice

Cost 

We assumed that as a beginner in any learning process, you usually have limited resources to invest in your knowledge. although it’s the most important and constant aspect of your journey. So we’ve tried to pick courses that are affordable (while still bringing high value and practical knowledge).

Platform 

We picked the platforms that are highly used by the professionals in the field. if everybody uses them, there must be a reason, right? The reason is that they’re good, especially in terms of collecting precious insights from their daily users and turning them into resources to help you use the tool properly, improve your skills and grow your business!

Teachers 

This can be added to the previous point. However, we wanted to highlight it here. If you choose to take the courses below, you get to be trained by experts in the field of digital marketing. So rest assured that the courses will be composed of easily actionable information that you can apply right away to your business. With sometimes bonuses of templates, checklists, cheat sheets, and other free resources!

Reviews 

We know people trust the people, so we made sure we include reviews in our criteria. We choose courses that are ranking well, that have largely positive feedback and that have truly helped other users (including the UDOBuzz team).

Certifications

Should you invest time and effort into learning a skill, always make sure there’s a certificate provided: because, it serves as social proof for you to show your clients that you’re up to the challenge, and you’ll distinguish yourself from all the other people offering the same service. On top of that, once you start implementing what you’ve learned, you’re backed up with that high-value certification and you can charge a bit more, now that you’re proved your skills!

While there were other criteria like the duration of the courses, the flexibility, the level of complexity, etc., the ones we’ve just mentioned are the most important in our opinion. Now let’s dig in!

Our course selection

1. Fundamentals of Digital Marketing (Google Digital Garage)

Google Digital Garage is an online platform that provides multiple free courses and training with certification dedicated to helping create a digital marketing strategy and grow your business.

digital marketing ; free digital marketing courses ; google digital garage certification

Source: Google Digital Garage – Fundamentals of Digital Marketing

The course “Fundamentals of digital marketing” is free, with a much-optimized duration (40 hours only), also is packed with practical knowledge in the form of videos, tutorials, from start-ups or digital marketing experts. At the end of the course, you can take an exam and Voilà! You get a Global certificate from Google and IAB Europe that you can display on your website or share via your social media accounts. 

fundamentals of digital marketing ; basic digital marketing skills

Source: Fundamentals of Digital marketing

Here are more reasons we love this course : 

  • You learn at your rhythm, and it is beginner friendly
  • There are video tutorials available, for a “gamified” and fun learning experience
  • You get lifetime access to the course
  • The certification is recognized worldwide, and accredited by the European-level association for the digital marketing and advertising ecosystem : IAB.

2. The Complete Digital Marketing Course: 12 courses in 1 (Udemy)

udemy course + mastering digital marketing + growing a business online + become a freelance marketer + digital nomad

Source: Udemy – The Complete Digital Marketing course: 12 courses in 1

Around 617 thousand students have taken this course, and the majority of them were very satisfied with their learning experience!

Source: Udemy – Students ratings

Here are some tips before you start the course :

  • Enroll in the course on 1,5x speed 
  • There are always discounts, the normal cost is 199 but it can be deducted to 9.99, add it to your bag and wait 🙂
  • Take your new learned skills to practice accordingly, and don’t forget to take handwritten notes in the document shared by the teacher !
  • Use the 10 available resources
  • Ask away : you can comment and interact with your teacher if you have any questions 
  • If you want to take your learning to the next level, you can pause the course at the end of each section and make more research about each aspect individually

The course is certified and Bonus! You get lifetime access to that course and its updates! The course covers the following :

Source: Udemy – 12 online digital marketing topics in 1 complete course

3. Digital Marketing specialization: the University of Illinois at Urbana-Champaign (Coursera)

Coursera is a massive open e-courses platform that offers numerous free or paid courses, decent certifications from all disciplines, and degrees in a variety of subjects. The platform is known to collaborate with the best colleges and universities, but also with leading companies such as Google and IBM, and offers programs for students as well as agencies. 

Our pick for this article is the Digital Marketing Specialization course : 

Digital Marketing specialization: the University of Illinois at Urbana-Champaign (Coursera)

Source: Coursera – Digital Marketing Specialization course

The course is a beginner-level six-course overview of the most important digital marketing areas, including but not limited to topics such as Marketing in a Digital World, Digital Marketing Analytics both in practice and theory, and Digital Media. The inscription is free, with financial aid available. The courses are self-paced and the timing flexible. 

The course is created by the University of Illinois, the world leader in research, teaching, and public engagement. The program includes 6 courses after which you can carry out the learned skills on a real-life capstone project setup in partnership with a leader in their business. This year, it is Grainger: the global B2B supplier of Maintenance Repair and Organization supplies.

There are 7 courses in this specialization : 

  1. Marketing in a Digital World
  2. Digital Marketing Analytics in Theory
  3. Digital Marketing Analytics in Practice
  4. Digital Media and Marketing Principles
  5. Digital Media and Marketing Strategies
  6. The digital Marketing Revolution
  7. Digital Marketing Capstone

After completing the course, students should have a general understanding of the digital marketing field, and enrich their capacities of creating, developing, planning, producing, selling/promoting products and services digitally. 

4. Free Online Courses on Digital Marketing (Semrush Academy)

Semrush Academy provides a wide range of digital marketing courses on topics such as SEO, PPC, SMM, Content Marketing, but also Amazon selling!

Source: Semrush – Free Online Courses On Digital Marketing

Whether you are a beginner, an intermediate looking to perfect your skills, or a business owner looking for advanced tools to excel in your business, Semrush is the right place to head up.

You can take the courses at any time at your convenience, pass the short exams and download your certification for free. It is valid for one year and we recommend updating it accordingly since the sector rapidly changes.

The course covers the basic digital marketing aspects along with other Semrush specialized lessons, such as Competitive Analysis on Semrush or Semrush Content Marketing Toolkit Course.

Semrush software has an academy to help you learn about digital marketing

Source: Semrush – Digital Marketing Tools

Besides, the fact that Semrush Academy provides full-covered courses of all digital marketing disciplines, taught by the field experts. It offers a highly recognized certification from a World-Renowned Marketing Company, and it’s 100% free.

free certification+ free digital marketing courses+ semrush free courses+ semrush free certification+ semrush specialized toolkits+ learn semrush tools+ best digital marketing course by semrush

Source: Semrush – Awards

5. Digital Marketing Course (HubSpot Academy)

HubSpot is a complete digital marketing library of education and free software tools, it’s a knowledge “hub”! The platform offers digital marketing courses for all levels combined. from students who are willing to learn the digital marketing fundamentals to experts who are seeking to up-skill their practices and excel in their tactics.

Source: Hubspot Academy – Digital Marketing Course

In just 4 hours, you can have 9 lessons, including 11 quizzes, available in 5 different languages. Students who have completed the course should be able – among other things – to come up with a digital marketing plan, then build a content creation framework, optimize their website for search engines, build a social media strategy, and most importantly, measure and analyze their marketing efforts.

The course covers the following topics :

  • Content Marketing
  • Email Marketing
  • Search Engine Optimization
  • Social Media
  • Inbound Marketing
  • Reporting & Performance

Final word

In the paragraphs above, you can find our team selection of the 5 most interesting courses to start with if you’re seeking to get basic digital marketing knowledge. However, some of the platforms mentioned also provide intermediate or advanced-level content for more specialized knowledge.

Whether you’re a student looking for a side hustle involving digital marketing, a business owner using marketing as a support activity, or a professional marketer seeking to refresh and update your knowledge, the key is to just get started! Pick the right course for you, enroll, and put time aside to practice in real-life projects, until you master those skills.

And we end this post quoting Busra Turkmen from Digital Agency Network because we love it!

“Sometimes it feels like everyone can learn any of these skills and apply to reach success. Nevertheless, it doesn’t work that way. You, your research, your personality, your learning capabilities and your culture have a great effect on your success. Once you have the certifications, it is up to you to practice what you’ve learnt.”

Resources 

  • The 10 Best Online Courses on Digital Marketing (Free & Paid) – RELIABLESOFT (September 15, 2021) 
  • Best Digital Marketing Courses Online – John Crestani (Apr 22, 2019)
  • 15 Inspirational Learning and Training Quotes – skyprep (July 29, 2013)
  • Global digital population as of January 2021 – Statista

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Any other courses you think we must add to the previous list? Comment below!